Icad is Revolutionizing the Footwear Industry in Brazil

We embarked on a business trip to Brazil to strengthen our relationship with the Brazilian footwear market. During this visit, we explored new business opportunities and presented Icad’s innovations, showcasing how our solutions can transform the footwear design and production process while adapting to the specific needs of the industry in Brazil.

In March 2025, Red21 carried out a business trip to Brazil, accompanied by Inescop, the developer of Icad, and Defred, our local agent in Brazil, who organized all our activities. This trip turned out to be a key experience for strengthening our business relationships in the country. We explored the Brazilian market in depth, discovered new growth opportunities, and presented the latest developments of Icad, offering a fresh perspective on the technological possibilities our solution brings to the Brazilian market.

The trip began with our participation in FIMEC 2025, the most important international footwear trade fair in Brazil, held in Novo Hamburgo. During the three-day event, our team showcased the new Icad solutions, along with a refreshed brand and product image, marking the beginning of a new era in footwear creation. Attendees had the opportunity to experience firsthand how our solutions integrate new functions and tools specifically designed to meet the needs of footwear technicians. These tools not only ensure total precision and enhance efficiency, but also enable tasks that traditionally take much longer to be completed in just a few minutes. This created a strong impact on the audience and allowed us to expand our network and establish new collaborations.

After the trade fair, we continued our journey to Birigüi, in the state of São Paulo, an important footwear manufacturing hub, especially known for children’s footwear. This city is home to the factories and distribution centers of some of the most prominent brands in the Brazilian market, such as Klin and Pampili, companies we had the opportunity to visit. Both of these long-time users of our solutions shared how Icad has transformed their processes by optimizing workflows, reducing lead times, and improving design precision. These visits were a valuable opportunity to strengthen our business relationships and explore new ways to further enhance their operations through our Icad technology.

We also couldn’t miss the opportunity to visit the Senai São Paulo Center in Birigüi, one of the most important technical training institutions for the footwear sector in Brazil. On this occasion, our Executive Director, Antonio Miralles, together with Eduardo Calabuig, Director of Inescop, and our Brazilian agent, Sérgio Paulo Karg from Defred, delivered a conference organized by Sinbi (the Footwear Industry Union of Birigüi). The event highlighted how Icad is revolutionizing the way footwear companies manage their design and production processes.The conference not only served to present our solutions but also provided a valuable opportunity to hear firsthand about the challenges faced by local companies. Many were surprised to learn how Icad has replaced outdated systems, offering much more advanced and efficient technology, perfectly tailored to the needs of the sector.

This trip has been an enriching business experience that not only strengthened our presence in Brazil but also opened the door to new opportunities for expansion and collaboration.
The Icad Universe continues to grow, and we’ll keep sharing our latest developments with you.